Bibliograph

You are the message, Roger Ailes with Jon Kraushar

Type

Label

You are the message, Roger Ailes with Jon Kraushar

Language

eng

Bibliography note

Bibliography: p. [217]

Index

index present

Literary Form

non fiction

Main title

You are the message

Nature of contents

bibliography

Oclc number

19554208

Responsibility statement

Roger Ailes with Jon Kraushar

Table Of Contents

The first seven seconds -- Television changed the rules -- You are the message -- Instincts and rules -- Poor reception -- The four essentials of a great communicator -- The magic bullet -- The double-edged sword -- Beyond charisma: control of the atmosphere -- An ounce of energy is worth a pound of technique -- Lighten up, you're wearing everybody out -- Okay, Ailes, fix me: the Ailes method/course -- Even heroes get scared -- "Making it" in grandma's eyes -- Media tactics: scoring on defense

Classification