A higher bid, how to transform special event fundraising with strategic auctions, Kathy Kingston
Type
Label
A higher bid, how to transform special event fundraising with strategic auctions, Kathy Kingston
Language
eng
Bibliography note
Includes bibliographical references (pages 243-244) and indexIncludes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
A higher bid
Nature of contents
bibliography
Oclc number
893895623
Responsibility statement
Kathy Kingston
Series statement
AFP fund development series
Sub title
how to transform special event fundraising with strategic auctions
Summary
"Transform fundraising events into long-term revenue with expertauction advice A Higher Bid is the nonprofit school and organizationguide to planning and executing more exciting, more lucrativespecial event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and professional auctioneer Kathy Kingstonshares her proprietary and proven approaches to audiencedevelopment, board empowerment, leadership succession, guestcultivation and engagement, and donor development. You'll learn howlive auctions, special appeals, innovative icebreakers, silentauctions, and new technologies can help increase revenue, and howto execute these events in a way that translates to a strongerdonor base for long-term giving. Kingston describes how to matchthe guest list and catalog for better results, and reveals thestrategies professional auctioneers use to curate the right auctionitems and discover the right people to generate optimum revenue andengage donors. This book offers a fresh approach to fundraising, showing youhow charity benefit auctions can be made a centerpiece offundraising special events to drive both short- and long-termfundraising goals while providing a fun and inspiring opportunityto generate awareness and keep supporters excited about themission. Using Kingston's proven framework, you'll learn effectiveways to: Strategically increase high-profit revenue streams Increase your organization's donor base Empower the board toward efficiency and productivity Engage supporters more deeply and keep them invested Donors are the lifeblood of any nonprofit organization, andsustainable revenue depends upon their high engagement andwillingness to give. Well-executed benefit and charity auctionshave proven to be effective fundraisers for nonprofits, associations, and schools of all types, and A Higher Bid isthe expert guide to optimizing these special events for maximumimpact"--, Provided by publisher
Table Of Contents
Chapter 1. The Shift : Event Transaction to Philanthropic Transformation -- Chapter 2. Bid High and Prosper : Are Auctions Right For You? -- Chapter 3. Energize and Empower Your Board and Team --Chapter 4. Make Your Auctioneer Your Quarterback -- Chapter 5. Attract The Right People First --Chapter 6. Procure Incredible Auction Items -- Chapter 7. Make Your Show Flow -- Chapter 8. Communicate Donor Impact -- Chapter 9. Measure Impact -- Chapter 10. Leverage New Technology -- Chapter 11. Optimize Silent Auctions For Loud Results -- Chapter 12. Maximize the True Worth of Your Live Auction -- Chapter 13. Ignite Generosity With Fund-a-need Special Appeals -- Chapter 14. Add Strategic Income Streams (... and Fun) -- Chapter 15. Keep the Money Flowing