Selling it, the incredible shrinking package and other marvels of modern marketing, by Leslie Ware and the editors of Consumer reports - (pbk.)
Format
(pbk.)
Label
Selling it, the incredible shrinking package and other marvels of modern marketing, by Leslie Ware and the editors of Consumer reports - (pbk.)
Isbn
9780039332174
Lccn
2001041004
Physical Description
xvii, 202 pages, illustrations, 24 cm.
System control number
(Sirsi) 682773(OCoLC)47142004
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